The traditional media landscape has rapidly evolved: newspapers, radio and TV are now part of a landscape that includes blogs, vlogs and social media platforms. With audiences seeking more user-driven and accessible multimedia experiences, the boundaries between professional media, prosumers and small creators are blurring. The EU-funded MediaVerse project is working towards the creation, enrichment and distribution of next-generation media, by providing users with advanced authoring tools, a blockchain-enabled rights management solution, identification services driven by artificial intelligence and smart contracts that automate cross-network rights negotiation and content monetisation. The aim is for users to retain control over the content they create and share. The project will test its approach in the field of citizen journalism and the co-creation of immersive and inclusive media.  

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